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Spotify:Quarterly Results/2023 Q4: Difference between revisions
Spotify:Quarterly Results/2023 Q4 (view source)
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== Analysts Opinions == | == Analysts Opinions == | ||
[https://www.investmentwiki.org/wiki/Spotify:_Analysts_Opinions#cite_note-2 Spotify: Analysts Opinions] | [https://www.investmentwiki.org/wiki/Spotify:_Analysts_Opinions#cite_note-2 Spotify: Analysts Opinions] | ||
== Insights == | |||
=== Spotify Wrapped 2023 === | |||
* According to Sensor Tower, Spotify's global DAUs spiked by 14% DoD when Spotify 2023 Wrapped went live<ref>https://sensortower.com/blog/mmm-spotify-wrapped-drives-app-usage-ski-resort-apps-propelled-by-winter</ref>. | |||
* Global downloads rose by 35% DoD (2022:+23%). | |||
* Spotify's US ad spend grew by 10% y/y and 25% MoM in the month of November, Sensor Towers reported. | |||
[[File:Spotify wrapped 2023.png|left|thumb|600x600px|Source: Sensor Tower]] | |||
* Spotify acknowledged in Q4 2022 earnings that Spotify Wrapped 2022 contributed to their Q4 success. "A notable call out in the quarter was our eighth annual Wrapped campaign, which was a big contributor to our Q4 success, and we broke all sorts of records and reached several all-time highs with an increase of over 30% in user engagements," CEO Daniel EK said. "And we had success with our holiday campaign, which we do every December and Wrapped was a huge success as well, sort of driving traffic to Spotify," former CFO Paul Vogel added<ref>https://seekingalpha.com/article/4573901-spotify-technology-s-spot-q4-2022-earnings-call-transcript</ref>. | |||
== References == | == References == | ||