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Meta Platforms:Quarterly Results/2023 Q4: Difference between revisions
Meta Platforms:Quarterly Results/2023 Q4 (view source)
Revision as of 14:58, 30 January 2024
, 30 January 2024→Instagram and Facebook to see a rise in the share of digital advertising spend
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* TD Cowen survey concluded core Facebook and Instagram share of digital advertising will rise, Reels has emerged as a leader in Short Form Video surpassing TikTok in advertiser preference, and Facebook is ranked number two in ROI<ref>https://thefly.com/landingPageNews.php?id=3841337&headline=META-Meta-Platforms-price-target-raised-by--at-TD-Cowen-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | * TD Cowen survey concluded core Facebook and Instagram share of digital advertising will rise, Reels has emerged as a leader in Short Form Video surpassing TikTok in advertiser preference, and Facebook is ranked number two in ROI<ref>https://thefly.com/landingPageNews.php?id=3841337&headline=META-Meta-Platforms-price-target-raised-by--at-TD-Cowen-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | ||
* KeyBanc believes Meta ended 2023 with further momentum in its ad products, especially Reels<ref>https://thefly.com/landingPageNews.php?id=3852613&headline=META-Meta-Platforms-price-target-raised-by--at-KeyBanc-heres-why&utm_source=https://thefly.com/news.php%3fsymbol=META&utm_medium=referral&utm_campaign=referral_traffic</ref>. | |||
=== FY 2024 revenue consensus appears conservative === | === FY 2024 revenue consensus appears conservative === | ||