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* The U.S. new-vehicle average transaction price in December 2023 was $48,759, an increase of 1.3% month over month but down 2.4% year over year<ref>https://www.coxautoinc.com/market-insights/kbb-atp-december-2023/</ref> | * The U.S. new-vehicle average transaction price in December 2023 was $48,759, an increase of 1.3% month over month but down 2.4% year over year<ref>https://www.coxautoinc.com/market-insights/kbb-atp-december-2023/</ref><ref>https://www.coxautoinc.com/wp-content/uploads/2024/01/December-2023-Kelley-Blue-Book-Average-Transaction-Price-tables.pdf</ref> | ||
* New-vehicle sales incentives climbed for the second month in a row in December after retreating slightly in October, reaching 5.5% of the average transaction price (ATP) for the first time since August 2021. For comparison, one year ago, incentives were 2.7% of ATP | * New-vehicle sales incentives climbed for the second month in a row in December after retreating slightly in October, reaching 5.5% of the average transaction price (ATP) for the first time since August 2021. For comparison, one year ago, incentives were 2.7% of ATP | ||